FYTbus is a charitable 'not for profit' bus company serving its local community in the West Wight area, on the Isle of Wight. FYTbus entered into the 'Solent Transport' scheme in August 2023. After entering into the scheme, FYTbus tasked me with marketing to a larger audience, modernising the company using its new app, and advertising the new route. During the project, I had the opportunity to design and market PR material, edit the website using Wordpress, and create content for social media marketing - including illustrations. You can see some examples of the work below, or visit their website: www.fytbus.org.uk, or head over to their socials: https://www.facebook.com/fytbus/ https://www.instagram.com/fytbus.iow/.
Illustrations
FYTbus - Minibus illustration
PR Material
FYTbus - Voucher Design
FYTbus - Brochure cover
Social Media Graphics
